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Marketing Manager, CRM
Skills
ShopifyAlgorithmsAnalyticsBusinessCommandHTMLPersonal Boundaries
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in CRM or lifecycle marketing ideally at a multi-category DTC retailer
- Deep hands-on experience with Braze including canvases campaigns content blocks Liquid logic segmentation and custom events
- Comfort with technical complexity including custom event payloads Shopify catalog integrations subscription platform data and recommendation algorithms
- Proven A/B testing experience with strong measurement and optimization skills
- Strong analytical instincts and ability to tie work to business outcomes
- Solid HTML/CSS proficiency for building and troubleshooting email templates
- Ability to craft compelling messaging and contribute to creative briefs
- Ability to operate autonomously and bring strategic perspective
Nice to have
- AI-native
- Technically sharp
- Analytically driven
- Strategic thinker
- Cross-functional collaborator
- Autonomous
Day to day
- Own and optimize lifecycle and trigger programs across Braze canvases, campaigns, and channel logic
- Design, execute, and operationalize A/B and multivariate tests that generate actionable insight and compound learning
- Build, QA, deploy, and analyze cross-channel CRM campaigns while collaborating closely with Product Engineering Analytics Creative and Merchandising