Marketing Manager

Day to day

• Leverage data analytics to evaluate end-to-end customer experience across multiple channels and touchpoints
• Map potential industry leaders and partner conveners for virtual licensing roundtables to hit sales targets
• Collaborate with internal colleagues to design, build and maintain marketing campaigns across sectors and verticals
• Oversee graphic design and create marketing materials for marketing campaigns; measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize marketing budget and performance based on the insights
• Brainstorm new and creative growth strategies using data-driven insights
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Develop and implement demand gen strategies and campaigns and work with our sales team to measure performance against goals
• Encourage sales and create goodwill for ACLED's products or services among customers or prospects and support a broad range of marketing activities
• Keep informed of changes that might affect product sales or services
• Measure and report on the performance of marketing campaigns gain insight and assess against goals
• Be a champion of our mission
• Perform other duties as assigned — the duties and responsibilities listed in this document are representative of the nature and level of work and are not necessarily all inclusive