Remote Marketing Specialist Job in Phoenix, AZ Informa Markets

Who you are

• 2+ years marketing experience with online/digital marketing, audience development, and audience segmentation
• Proficient in Microsoft365 including Word, PowerPoint, and Excel
• Excellent verbal and written communications skills
• Strong attention to detail, proactive behavior and attitude
• Outstanding project management skills
• Excellent organization, planning, multi-tasking and time management skills
• Ability to work independently and with a team in a fast-paced work environment
• Familiarity with Eloqua, Adobe Experience Manager (AEM), WordPress, Adobe Analytics, Dreamweaver, Photoshop, Google AdWords, AdRoll, Social Media channels, and Salesforce

Desirables

• Detail-oriented
• Proactive
• Independent
• Team player
• Adaptable

What the job involves

• Responsible for collaborating with the team on building and nurturing audience engagement for various trade show events within Informa Markets.
• Execute components of marketing plans for events and individual sessions.
• Coordinate with multiple departments such as Design, Production, Web, Sales, and Marketing Services to design, document, and execute programs for marketing and audience development activities.
• Serve as the point of contact for attendee and exhibitor promotions including social media, banner ads, and onsite signage promotions.
• Project manage website build outs and edits, including the weekly creation, maintenance, and placement of all advertising for trade show events and content websites.
• Coordinate and execute social media, paid media, and re-targeting campaigns for events and content brands.