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Marketing Specialist
Skills
Audience DevelopmentAudience SegmentationCopywritingEmail MarketingSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years marketing experience with online/digital marketing, audience development, and audience segmentation
- Proficient in Microsoft365 including Word, PowerPoint, and Excel
- Excellent verbal and written communications skills
- Strong attention to detail, proactive behavior and attitude
- Outstanding project management skills
- Excellent organization, planning, multi-tasking and time management skills
- Ability to work independently and with a team in a fast-paced work environment
- Familiarity with Eloqua, Adobe Experience Manager (AEM), WordPress, Adobe Analytics, Dreamweaver, Photoshop, Google AdWords, AdRoll, Social Media channels, and Salesforce
Nice to have
- Detail-oriented
- Proactive
- Independent
- Team player
- Adaptable
Day to day
- Responsible for collaborating with the team on building and nurturing audience engagement for various trade show events within Informa Markets.
- Execute components of marketing plans for events and individual sessions.
- Coordinate with multiple departments such as Design, Production, Web, Sales, and Marketing Services to design, document, and execute programs for marketing and audience development activities.
- Serve as the point of contact for attendee and exhibitor promotions including social media, banner ads, and onsite signage promotions.
- Project manage website build outs and edits, including the weekly creation, maintenance, and placement of all advertising for trade show events and content websites.
- Coordinate and execute social media, paid media, and re-targeting campaigns for events and content brands.