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Media Buyer - B2B Performance Marketing
Skills
B2CCTRDashboardsData VisualizationImpressionMarketingMedia Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience running B2B Meta ad campaigns end to end including strategy targeting budget and optimization
- Track record of generating booked calls or qualified sales opportunities not just traffic or engagement metrics
- Ability to provide transparent data-backed reporting and clear optimization recommendations
- Proven ability to draft write create and publish compelling direct-response static and video ads
- Comfortable in a fast-paced environment and able to give and receive feedback constructively
Nice to have
- Agency experience
- Multiple client accounts
- Dashboard ownership
- Results-driven
- Fast-paced
Day to day
- Build, launch, and manage B2B Meta ad campaigns end to end with full ownership of strategy, targeting, budget, and optimization
- Draft and create direct-response static and video ad concepts that are designed to drive pipeline, booked calls, and qualified opportunities
- Report weekly on performance with clear data-backed recommendations and iterate rapidly based on campaign results
- Collaborate closely with creative and growth teams on testing roadmaps in a fast-paced execution-heavy environment
Hiring process
- Share 2–3 B2B Meta ad campaigns you've personally run end to end
- For each, provide the B2B offer and audience
- Include the pipeline outcome such as booked calls or qualified opportunities
- Include one ad you personally wrote or created for that campaign