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Paid Search Associate Director
Skills
E-CommerceAdvertisingAnalytical SkillsCampaignsDirect Response MarketingGoogle AdsGoogle Merchant Center
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-4+ years of hands-on paid search management experience
- Experience managing ecommerce or DTC paid search campaigns with revenue and ROAS goals
- Strong familiarity with Google Ads Microsoft Ads and Google Merchant Center
- Experience optimizing Shopping and Performance Max campaigns
- Strong analytical skills and comfort working with large datasets and performance metrics
Day to day
- Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads.
- Build and manage scalable ecommerce account structures including Shopping Performance Max brand and non-brand search campaigns.
- Analyze campaign performance identify opportunities and provide actionable recommendations to improve ROAS CPA CVR and revenue.