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Paid Search Specialist
Skills
AdvertisingAnalytical SkillsBudgetingCampaignsDTCGoogle AdsLiteracy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–5 years managing Google Ads with direct hands-on ownership
- Experience managing $7+ figures in annual US Google Ads spend
- Deep fluency across Search Shopping and Performance Max campaign types
- Strong command of Google Analytics 4 Merchant Center and Google Ads editor
- Understand how to make data informed decisions based on MTA such as Triple Whale or Northbeam
- Solid DTC metrics literacy including ROAS blended CAC MER new vs returning customer split and LTV
- Ability to build and maintain reporting dashboards without hand-holding
- Clear confident communicator who can distill complexity for non-technical stakeholders
- Strong plus agency background with multi-client DTC or e-commerce portfolio at scale
- Hands-on experience with AI-native formats including AI Max Demand Gen and PMax asset testing
Nice to have
- Analytically driven
- Autonomous
- Systems thinker
- Outcome focused
- Ambiguous comfort
- AI curious
Day to day
- Own and optimize Google Ads across Search Shopping Performance Max Demand Gen and YouTube at significant US spend levels
- Build keyword strategy campaign architecture bid strategy and budget pacing to improve ROAS CAC and LTV efficiency
- Partner with Brand Creative Paid Social SEO and Growth leadership to test creative evaluate AI-native ad formats and report clear performance insights