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Paid Social Ad Ops
Skills
A/B TestingCritical ThinkingD2CGrowth StrategiesMarketingOptimizationPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-3 years of experience in Paid Social D2C Marketing with a demonstrated track record of business decision influence.
- In-depth knowledge of and experience with the Meta Advertising Platform and other social channels like Pinterest and TikTok.
- Proven ability in conducting granular analysis and managing advertisement execution for optimal performance.
- Analytical and curious mindset capable of making clear strategic recommendations.
- Strong critical thinking problem-solving and time management skills.
- Experience with Test and Learn approach for channel performance optimization.
Nice to have
- A/B Testing
- Critical Thinking
- Curiosity
- Data Analysis
- D2C
- Marketing
- Optimization
- Problem Solving
- Social Media
- Teamwork
- Time Management
Day to day
- Assist the Director of Paid Social in channel execution and optimization.
- Build ads at high volumes across various social media platforms especially Meta.
- Stay informed of industry trends and platform updates to enhance advertising strategies.
- Conduct ongoing performance analysis to identify areas for improvement and recommend innovative solutions.
- Deliver regular reporting on the cost-efficiency of social channels investment.
- Execute A/B testing strategies to optimize video assets and audience targeting.