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Paid Social Specialist

Skills
AnalyticsBusinessCTRChannel StrategyConsumer BrandingInterest RatesOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3+ years of hands-on paid social campaign management
  • Meta and TikTok experience required
  • Pinterest Reddit or Snapchat experience preferred
  • Strong understanding of campaign structure audience targeting creative testing and optimization
  • Experience running performance-focused paid social ads for consumer brands
  • Comfort analyzing data and translating metrics into actions
  • Detail-oriented highly organized and able to operate in-platform daily
  • Strong collaboration skills in a fast-paced environment

Nice to have

  • detail-oriented
  • highly organized
  • performance-driven
  • collaborative
  • creative-performance focused

Day to day

  • Build, launch, and optimize paid social campaigns across Meta, TikTok, and other emerging channels to drive efficient growth.
  • Monitor performance daily and weekly, applying rigorous optimizations to audiences, budgets, creative trafficking, and campaign structure.
  • Analyze CTR CVR CAC and spend pacing to uncover insights and recommend improvements for both channel and regional goals.