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Paid Social Specialist

Skills
AnalyticsBusinessCTRChannel StrategyConsumer BrandingInterest RatesOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3+ years managing paid social campaigns
  • Hands-on experience with Meta and TikTok
  • Required
  • Strong understanding of campaign structure and audience targeting
  • Experience running performance-focused paid social ads for omnichannel consumer brands
  • Comfort analyzing data and translating metrics into actions
  • Detail-oriented and highly organized
  • Ability to operate in-platform daily
  • Strong collaboration skills
  • Ability to thrive in a fast-paced environment

Nice to have

  • Detail-oriented
  • Performance-driven
  • Highly organized
  • Collaborative
  • Fast-paced mindset

Day to day

  • Build, launch, and optimize paid social campaigns across Meta, TikTok, and other emerging platforms to drive efficient growth.
  • Monitor daily and weekly performance closely, applying rigorous optimizations to improve CTR, CVR, CAC, and spend pacing.
  • Partner with creative, analytics, channel leads, and agency teams to test variations, interpret data, and turn insights into actionable recommendations.