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Performance Creative Manager

Skills
Creative DevelopmentDigital Marketing AgenciesEasily AdaptableEmerging TechnologiesEvolutionOptimizationPerformance Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in performance creative paid social or a related field preferably in an agency environment
  • 2+ years owning client relationships and delivering creative tied to performance outcomes
  • Strong understanding of how creative and media work together with experience partnering on testing scaling and optimization strategies
  • Experience translating performance data into actionable creative direction taxonomy testing hypotheses and iteration plans
  • Working knowledge of paid media platforms especially Meta Ads Manager with familiarity across TikTok YouTube Amazon and emerging channels
  • Strong creative and performance marketing instincts with ability to develop and iterate on messaging hooks headlines and ad copy
  • Ability to identify which creative concepts to scale iterate on or pivot from based on performance insights
  • Excellent organizational and project management skills managing multiple timelines deliverables and workstreams simultaneously
  • Strong client-facing communication skills including presenting creative work performance insights and strategic recommendations
  • Strong awareness of emerging trends platform evolution and culturally relevant moments
  • Actively explores and leverages AI tools and emerging technologies to enhance creative development optimize workflows and drive operational efficiency
  • A collaborative mindset with ability to work cross-functionally across Media Design Production and Client Strategy teams

Nice to have

  • Ambitious
  • Experienced
  • Self-motivated
  • Collaborative
  • Innovative
  • Adaptable
  • Organized
  • Proactive

Day to day

  • Own the strategy direction and delivery of performance-driven creative across a portfolio of 2-5 clients while aligning work to KPIs and channel goals
  • Translate performance data into clear creative direction by building testing roadmaps hypotheses and iteration plans
  • Partner with media design and production teams to develop briefs concepts and assets that improve engagement conversion and growth across digital channels