RRemoteville

How Remoteville checks and expires listings

Twinkl Educational Publishing logoTwinkl Educational Publishing

Performance Marketing Analyst

Skills
Analytical SkillsCampaignsData AnalysisGoogle BigqueryIdentifying TrendsKey Performance IndicatorsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • At least 2 years experience as a Marketing Data Analyst in an eComm or online subscription-based business
  • Strong knowledge of digital marketing channels (e.g., SEO, SEM, social media, email marketing) and all key performance indicators
  • Strong understanding of KPIs such as CPA, ROAS, CLV, LTV etc
  • Strong background in analysing large datasets, identifying trends and making data-driven decisions
  • Understanding of SEO principles and how they align with paid marketing strategies
  • Proficiency working with SQL (MySQL, BigQuery) and/or Python and has experience with any visualisation tool (we currently use Tableau)
  • Able to prioritise and work with deadlines
  • Strong ability to communicate insights and strategies to stakeholders and team members
  • Comfortable with making decisions and strategic calls
  • Wants to continue acquiring new skills and technologies to solve problems
  • Share our passion for Twinkl’s mission

Day to day

  • As a performance marketing analyst, your impact will be felt immediately across our Growth team, sending ripples of innovation and improvement through our entire customer experience.
  • You will be reporting to the Insights & Analytics manager and you'll be the go-to data expert supporting our acquisition strategy, delivering unparalleled data-driven value that resonates.
  • Using your skills in visualisations, in-depth data analyses, statistical analyses, and problem-solving you'll take the lead in transforming raw data, into actionable insights.