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Performance Marketing Associate / Specialist

Skills
Advertising CampaignsCampaignsCustomer AcquisitionEmerging TrendsMarket ResearchMedia ManagementPerformance Attribution
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s Degree in Management
  • Bachelor’s degree in Marketing or Economics or Statistics or equivalent science degree required
  • 1-2 years of experience in a performance marketing or analytics or media management role
  • Experience running multiple campaigns spanning across social media or search or console media or app and display
  • Experience managing advertising campaigns for multi-platform games across various channels and international markets
  • Mobile app install experience
  • Familiarity with mobile attribution
  • Knowledge of JIRA or Trello or Slack
  • Proficiency with MS Office and Google Suite
  • Clever and creative personality with a passion for gamer culture
  • Avid gamer a plus
  • Well-versed in the web analytics and performance attribution space and the use of relevant channel ad management tools
  • Experience with digital analytics tracking implementation a plus
  • Comfort with analyzing and pivoting data to land on actionable insights for future campaigns
  • Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines
  • Ability to effectively navigate a dynamic fast-paced environment with constant change and ambiguity
  • Responsibility for championing outcomes for projects with shared ownership
  • Strong project management skills
  • Should be able to work on numerous projects in a fast-paced deadline-driven environment

Nice to have

  • Clever
  • Creative
  • Avid gamer

Day to day

  • Manage new user acquisition and retargeting campaigns to drive high ROI ensuring efficient budget allocation across channels.
  • Optimize user acquisition by conducting A/B testing and implementing strategies to achieve performance goals.
  • Perform market research and competitor analysis to uncover new growth opportunities and emerging trends.
  • Partner with the Analytics team to create data-driven insights, set and track targets, and build reporting tools to monitor and evaluate success.
  • Collaborate with in-house creative teams to develop engaging marketing creatives, leveraging trends and testing frameworks.
  • Assist in managing relationships with external partners, including advertising platforms and media agencies.