Personal Brand Content Strategist & Copywriter
Skills
CalendarsFreightFreight ForwardingFundamentalsLead GenerationMarketingReuse
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience writing LinkedIn content that drives engagement and inbound leads
- Strong copywriting fundamentals with skill in hooks tension storytelling and CTAs
- Ability to research and write confidently in niche B2B industries
- Data-driven mindset with performance tracking and optimization habits
- Self-starter who can manage deadlines and work independently in a remote setup
- Familiarity with content repurposing across posts carousels scripts and newsletters
Nice to have
- Creative
- Analytical
- Self-starter
- Independent
- Adaptable
- Commercially minded
Day to day
- Own the content engine for a specialist lead generation agency serving freight forwarders
- Research freight forwarding and logistics trends pain points and conversations to shape relevant content
- Write high-performing LinkedIn posts carousels and video scripts that educate build trust and generate leads
- Develop content pillars monthly calendars and reusable frameworks aligned to lead generation goals
- Analyze content performance iterate quickly and collaborate with the founder to turn industry knowledge into compelling campaigns