Principal Designer, Growth
Skills
AcceleratorContract Research OrganizationData AnalyticsEasily AdaptableQuizSalesSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in growth design performance funnel design or direct response design
- Portfolio demonstrating measurable conversion impact tied to design decisions
- Experience designing complete funnels end to end
- Direct response sensibility with strong headline writing ability
- Experience designing interactive tools with branching logic and state
- Experience running structured experimentation programs
- Strong web design fundamentals and fluency in Figma plus one prototyping tool
- Editorial sensibility aligned with long-form content that drives action
- AI-native execution with clear judgment on when to use AI
- Strong written and verbal communication skills
- Ability to work UK or US timezone and overlap with CST stakeholders
Nice to have
- Funnel optimization
- Performance agency background
- DTC brand background
- CPA affiliate experience
- Analytics familiarity
- Testing stack familiarity
Day to day
- Design end-to-end paid acquisition funnels that convert users from landing to lead capture or quote completion.
- Build persona-specific funnel variants for different audiences and verticals, using editorial craft and direct response tactics to improve performance.
- Create interactive quizzes calculators and qualification flows with branching logic and state, and run experiments that improve conversion quality and volume.