Product Manager - Engagement
Skills
Analytical SkillsCoachingCustomer ConversionCustomer JourneysGood Laboratory PracticeGymHealthcare
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years as a Product Manager on consumer apps
- Track record of 0 to 1 product development as a Senior Product Manager
- Experience building social community or growth-focused conversion features
- Strong understanding of growth mechanics such as retention activation and freemium conversion
- Ability to work independently on ambiguous problems end to end
- Data fluency with experience defining or refining metrics
- Ability to run qualitative and quantitative research
- Comfort shipping in weekly sprint cycles and moving fast
Nice to have
- Regulated-category experience
- Startup experience
- Multi-sided product experience
- AI-native
Day to day
- Own the app experience that makes the product essential to the customer journey.
- Design and ship social features like Circles to help users feel supported and connected.
- Build and iterate on freemium growth loops that drive retention new user growth and conversions.
- Lead behavioural design and research to improve engagement within clinical and stigma-sensitive constraints.
- Define and track core engagement metrics and use them to guide roadmap decisions and measure impact.
Hiring process
- Apply on Ashby