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Product Manager, Marketing Technology
Skills
AdoptionB2CCross-Functional CollaborationsCustomer Relationship ManagementEasily AdaptablePerformance MarketingReadiness
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in product management marketing technology or related roles
- Experience with marketing platforms tools or integrations
- Strong understanding of B2C and performance marketing environments
- Ability to translate business needs into clear product requirements
- Experience managing backlog releases UAT and adoption
- Proven cross-functional collaboration with Marketing IT Analytics and similar teams
- Strong data fluency including KPIs attribution funnels and reporting
- Experience with CDP CRM analytics or marketing automation preferred
- Familiarity with platforms like Invoca OneTrust Power BI or Azure is a plus
- Experience supporting training rollout and change management
- Comfortable working in Agile PMO-led or hybrid environments
- Strong organization attention to detail and follow-through
- Ability to manage multiple priorities in a fast-paced environment
- Effective communication across technical and non-technical audiences
- Occasional travel as needed
Nice to have
- Accountability
- Critical Thinking
- Data-Driven
- Systems Thinking
- Communication
- Adaptability
Day to day
- Own the roadmap and optimization of marketing technology tools that support corporate marketing goals.
- Translate business needs into clear requirements user stories and acceptance criteria for delivery teams.
- Coordinate cross-functional execution across Marketing IT Analytics PMO and vendors to drive adoption performance and compliance.