Product Manager, Marketing Technology
Skills
AnalyticsAudience SegmentationData StrategiesDownstream Oil And GasNegotiationOptimizationPlatform Architecture
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years of product management experience focused on marketing technology customer data platforms or digital data infrastructure
- Hands-on working knowledge of CDP platforms
- Experience owning an engagement or lifecycle marketing platform such as Braze Salesforce Marketing Cloud or Iterable
- Deep understanding of identity resolution event-driven architectures behavioral data first-party data strategy audience segmentation and real-time profile unification
- Strong grasp of API integrations data pipelines and system architecture
- Experience defining and managing data schemas event taxonomies and data mapping documentation
- Proven track record of shipping complex cross-functional platform products in an agile environment
Nice to have
- Technical
- Data-driven
- Cross-functional
- Strategic
- Collaborative
- Detail-oriented
Day to day
- Own the strategy roadmap and execution of the marketing technology ecosystem
- Manage the customer data platform engagement platform and AI-driven personalization capabilities
- Partner across Digital Product Commerce Data Integrated Marketing and Engineering to deliver scalable data-driven solutions
- Translate customer data into actionable activation personalization and commerce outcomes