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Product Marketing Lead

Skills
MarketingProduct DevelopmentProduct LaunchProduct ManagementProduct Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience building product narratives and positioning for a fast-moving product line
  • Ability to create reusable marketing systems rather than one-off decks
  • Strong technical translation skills that turn product truth into clear buyer language
  • Experience with or close collaboration on pricing and packaging
  • Ability to lead across Sales Partnership and Product through clarity and influence
  • Comfort using AI to draft test and pressure-test messaging and channel assets

Nice to have

  • Narrative Authorship
  • Systems over Decks
  • Technical Translation
  • AI-First Operator
  • Pricing and Packaging Sense
  • Leads through Clarity

Day to day

  • Own the canonical product narrative across every surface so the company tells one clear and compelling story
  • Build reusable asset systems including solution books evidence assets launch messaging and battle cards that teams can pull from quickly
  • Create scalable naming and messaging frameworks and help shape pricing and packaging as the portfolio grows
  • Set and uphold a high bar for all externally facing assets while translating technical product truth into buyer-friendly language