How Remoteville checks and expires listings
Product Marketing Lead
Skills
Business InsightsCase StudiesMarketing AnalyticsMarketing CampaignsProductProduct MarketingProduct Promotion
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5-7 years of product marketing experience at a B2B SaaS company
- Marketing a technical product is a plus but not required
- Proven ability to influence and lead cross-functional workstreams
- An ability to work at both the strategic and operational levels, consistently meeting or exceeding planned objectives
- A strong track record of spearheading launches and marketing campaigns that drive significant business results
- Strong ability to synthesize insights and leverage data to influence key decisions
- Scrappy and resourceful operator. You can unblock yourself to achieve your goals and think creatively about your problem-solving approach
- Exceptional written and verbal communication skills. You love to write and can communicate effectively with all stakeholders
- We expect all team members to be motivated to be amazing in their roles and ultimately move the Unit21 mission forward.
Day to day
- Work in tandem with the product team to ensure marketing strategies align with product features and benefits. Champion a cohesive narrative between product development and market presence.
- Utilize market analysis and competitive intelligence to drive and scale the adoption of our products. Implement strategies that enhance our go-to-market initiatives by aligning them with customer needs and pain points.
- Develop and enable sales with effective messaging, collateral, and tooling to succinctly communicate product value and enhancements, including presentations, one-pagers, and case studies.
- Architect and execute strategic go-to-market launch plans that encompass pricing, packaging, and promotional strategies to maximize product uptake.
- Generate compelling content across multiple platforms, including video, website, webinars, datasheets, and blogs to educate the market and articulate the product's value proposition.
- Own the creation of the product update newsletter, informing stakeholders of 'What's New' and detailed product updates.
- Systematically gather and analyze competitive intelligence to inform strategic decisions and positioning.
- Develop crisp and compelling messaging and positioning that reflects our product's unique value propositions and market differentiators.
- To optimize impact, continuously test and refine product messaging based on market feedback and performance metrics.
- Manage product-focused webinars, including hosting and moderating, to engage with our audience and provide insightful product knowledge.
- Collaborate closely with Product, Sales, Marketing, and Customer Engagement teams to synchronize efforts and ensure a unified approach to product promotion.