Remote Product Marketing Lead Job in United States Unit21

Who you are

• 5-7 years of product marketing experience at a B2B SaaS company
• Marketing a technical product is a plus but not required
• Proven ability to influence and lead cross-functional workstreams
• An ability to work at both the strategic and operational levels, consistently meeting or exceeding planned objectives
• A strong track record of spearheading launches and marketing campaigns that drive significant business results
• Strong ability to synthesize insights and leverage data to influence key decisions
• Scrappy and resourceful operator. You can unblock yourself to achieve your goals and think creatively about your problem-solving approach
• Exceptional written and verbal communication skills. You love to write and can communicate effectively with all stakeholders
• We expect all team members to be motivated to be amazing in their roles and ultimately move the Unit21 mission forward.

What the job involves

• Work in tandem with the product team to ensure marketing strategies align with product features and benefits. Champion a cohesive narrative between product development and market presence.
• Utilize market analysis and competitive intelligence to drive and scale the adoption of our products. Implement strategies that enhance our go-to-market initiatives by aligning them with customer needs and pain points.
• Develop and enable sales with effective messaging, collateral, and tooling to succinctly communicate product value and enhancements, including presentations, one-pagers, and case studies.
• Architect and execute strategic go-to-market launch plans that encompass pricing, packaging, and promotional strategies to maximize product uptake.
• Generate compelling content across multiple platforms, including video, website, webinars, datasheets, and blogs to educate the market and articulate the product's value proposition.
• Own the creation of the product update newsletter, informing stakeholders of 'What's New' and detailed product updates.
• Systematically gather and analyze competitive intelligence to inform strategic decisions and positioning.
• Develop crisp and compelling messaging and positioning that reflects our product's unique value propositions and market differentiators.
• To optimize impact, continuously test and refine product messaging based on market feedback and performance metrics.
• Manage product-focused webinars, including hosting and moderating, to engage with our audience and provide insightful product knowledge.
• Collaborate closely with Product, Sales, Marketing, and Customer Engagement teams to synchronize efforts and ensure a unified approach to product promotion.