RRemoteville

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Alpine Intel logoAlpine Intel

Product Marketing Specialist

Skills
CampaignsCompetitive LandscapeFacebook AdsHootsuiteMarketing AnalyticsMarketing StrategyPardot
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing or communications from a four-year college or university
  • Required
  • 2+ years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns
  • Experience managing projects from end to end
  • Excellent oral and written communication skills
  • Proficiency with Microsoft office
  • Insurance industry experience
  • Preferred

Nice to have

  • Google Certifications
  • Experience with Google, LinkedIn, and Facebook Advertising
  • Experience with WordPress
  • Experience with Pardot
  • Experience with Salesforce
  • Experience with Hootsuite
  • SEO experience

Day to day

  • Designing and executing product marketing campaigns to drive awareness and adoption
  • Analyzing the competitive landscape to inform strategic positioning and differentiation
  • Managing and optimizing Facebook Ads and other paid social media campaigns to increase reach and engagement
  • Utilizing Hootsuite for social media planning, scheduling, and analysis
  • Leveraging marketing analytics tools to track performance and inform decision-making
  • Developing and implementing comprehensive marketing strategies to meet business objectives
  • Managing Pardot for email marketing, lead nurturing, and automation
  • Planning and executing product launches to ensure market success
  • Collaborating with cross-functional teams to align marketing efforts with product development and sales
  • Creating compelling marketing materials and content to support campaigns and initiatives