Remote Product Marketing Specialist Job in North Carolina, United States Alpine Intel

Who you are

• Bachelor’s degree in marketing or communications from a four-year college or university
• Required
• 2+ years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns
• Required
• Experience managing projects from end to end
• Required
• Excellent oral and written communication skills
• Required
• Proficiency with Microsoft office
• Required
• Insurance industry experience
• Preferred

Desirables

• Google Certifications
• Experience with Google, LinkedIn, and Facebook Advertising
• Experience with WordPress
• Experience with Pardot
• Experience with Salesforce
• Experience with Hootsuite
• SEO experience

What the job involves

• Designing and executing product marketing campaigns to drive awareness and adoption
• Analyzing the competitive landscape to inform strategic positioning and differentiation
• Managing and optimizing Facebook Ads and other paid social media campaigns to increase reach and engagement
• Utilizing Hootsuite for social media planning, scheduling, and analysis
• Leveraging marketing analytics tools to track performance and inform decision-making
• Developing and implementing comprehensive marketing strategies to meet business objectives
• Managing Pardot for email marketing, lead nurturing, and automation
• Planning and executing product launches to ensure market success
• Collaborating with cross-functional teams to align marketing efforts with product development and sales
• Creating compelling marketing materials and content to support campaigns and initiatives