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Salesforce CRM Email Marketing Specialist
Skills
AmpscriptB2CBusiness IntelligenceBusiness Relationship ManagementCTRContinuous ImprovementHTML
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in CRM email marketing or lifecycle marketing
- Hands-on experience building email templates and independently deploying campaigns within Salesforce Marketing Cloud
- Proven ownership of end-to-end campaign execution including segmentation email setup QA testing scheduling and launch
- Experience with SFMC tools such as Email Studio Mobile Studio and Journey Builder
- Working knowledge of HTML/CSS for email template creation or editing
- Strong understanding of personalization dynamic content segmentation best practices and AMPscript
- Exceptional attention to detail and accurate error-free campaign deployment
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Strong communication skills and ability to collaborate cross-functionally
- Team player with a growth mindset and commitment to continuous improvement
- Knowledge of SQL a plus
Nice to have
- Attention to detail
- Growth mindset
- Team player
- Fast-paced environment
- Cross-functional collaboration
Day to day
- Support the execution and day-to-day operations of targeted CRM communications across email SMS and other lifecycle channels
- Build test deploy and optimize campaigns with accurate segmentation personalization and automation in Salesforce Marketing Cloud
- Track performance metrics run A/B tests maintain dashboards and collaborate cross-functionally to improve engagement retention and campaign results
Hiring process
- Phone/video interviews may be recorded and transcribed
- Consent is given by continuing with the interview
- Text communications may be used for job-related updates
- Reply STOP to opt out of text communications