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Independence Pet Group logoIndependence Pet Group

Salesforce CRM Email Marketing Specialist

Skills
AmpscriptB2CBusiness IntelligenceBusiness Relationship ManagementCTRContinuous ImprovementHTML
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree or equivalent experience
  • 1–3 years of CRM email marketing or lifecycle marketing experience
  • Hands-on experience building email templates and independently deploying campaigns in Salesforce Marketing Cloud
  • Proven end-to-end campaign ownership including segmentation email setup QA testing scheduling and launch
  • Experience using Email Studio Mobile Studio and Journey Builder
  • Working knowledge of HTML/CSS for email template building or editing
  • Strong understanding of personalization dynamic content segmentation best practices and AMPscript
  • Exceptional attention to detail and ability to deploy error-free campaigns
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment
  • Strong communication skills and cross-functional collaboration ability
  • Candidates should be prepared to discuss specific campaigns personally built and deployed in SFMC

Nice to have

  • detail-oriented
  • cross-functional
  • growth mindset
  • team player
  • fast-paced

Day to day

  • Support the execution and optimization of CRM communications across email SMS and other lifecycle channels
  • Build test deploy and troubleshoot targeted campaigns using Salesforce Marketing Cloud tools including Email Studio Mobile Studio and Journey Builder
  • Maintain customer data segments dashboards and reporting while partnering cross functionally to improve engagement retention and campaign performance

Hiring process

  • Phone and video interviews may be recorded and transcribed
  • Text message updates may be sent if a mobile number is provided
  • You may opt out of text communications by replying STOP