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Independence Pet Group logoIndependence Pet Group

Salesforce CRM Email Marketing Specialist

Skills
AmpscriptB2CBusiness IntelligenceBusiness Relationship ManagementCTRContinuous ImprovementHTML
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree or equivalent experience
  • 1-3 years of experience in CRM email marketing or lifecycle marketing
  • Hands-on experience building email templates and independently deploying campaigns in Salesforce Marketing Cloud
  • Proven end-to-end campaign execution including segmentation email setup QA testing scheduling and launch
  • Experience with SFMC tools such as Email Studio Mobile Studio and Journey Builder
  • Working knowledge of HTML/CSS for email templates
  • Strong understanding of personalization dynamic content segmentation and AMPscript
  • Exceptional attention to detail and accurate error-free campaign deployment
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment
  • Strong communication skills and cross-functional collaboration ability
  • Prepared to discuss specific campaigns personally built and deployed in SFMC
  • Knowledge of SQL a plus

Nice to have

  • Detail-oriented
  • Collaborative
  • Adaptable
  • Growth mindset

Day to day

  • Support the execution and optimization of CRM campaigns across email SMS and lifecycle channels.
  • Build test deploy and monitor targeted campaigns using Salesforce Marketing Cloud and related tools.
  • Maintain clean customer data refine segments and collaborate across teams to improve engagement retention and results.