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Salesforce CRM Email Marketing Specialist
Skills
AmpscriptB2CBusiness IntelligenceBusiness Relationship ManagementCTRContinuous ImprovementHTML
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in CRM email marketing or lifecycle marketing
- Hands-on experience building email templates and deploying campaigns in Salesforce Marketing Cloud
- Proven end-to-end campaign execution experience including segmentation email setup QA testing scheduling and launch
- Experience with SFMC tools including Email Studio Mobile Studio and Journey Builder
- Working knowledge of HTML/CSS for email template building or editing
- Strong understanding of personalization dynamic content segmentation best practices and AMPscript
- Exceptional attention to detail with accurate error-free campaign deployment
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Strong communication skills and cross-functional collaboration ability
- Team player with a growth mindset and commitment to continuous improvement
- Candidates should be prepared to discuss specific campaigns personally built and deployed in SFMC
- Knowledge of SQL is a plus
Nice to have
- Attention to detail
- Growth mindset
- Team player
- Fast-paced environment
- Cross-functional collaboration
Day to day
- Support the execution and daily operation of the CRM program to deliver targeted customer communications
- Build test and deploy email SMS and lifecycle campaigns with careful QA and flawless launch execution
- Maintain customer data segmentation dashboards and reporting to improve engagement retention and campaign performance
Hiring process
- Phone and video interviews may be recorded and transcribed
- Consent is implied by continuing with the interview
- Job-related text messages may be sent if a mobile number is provided
- Reply STOP to opt out of text communications