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Salesforce CRM Email Marketing Specialist
Skills
AmpscriptB2CBusiness IntelligenceBusiness Relationship ManagementCTRContinuous ImprovementHTML
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent experience
- 1–3 years of experience in CRM email marketing or lifecycle marketing
- Hands-on experience building email templates and independently deploying campaigns within Salesforce Marketing Cloud
- Proven ownership of end-to-end campaign execution including segmentation email setup QA testing scheduling and launch
- Experience using SFMC tools such as Email Studio Mobile Studio and Journey Builder
- Working knowledge of HTML/CSS for building or editing email templates
- Strong understanding of personalization dynamic content segmentation best practices and AMPscript
- Exceptional attention to detail with accurate error-free campaign deployment
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Strong communication skills and ability to collaborate cross-functionally
- Team player with a growth mindset and commitment to continuous improvement
- Candidates should be prepared to discuss specific campaigns personally built and deployed in SFMC
- Knowledge of SQL a plus but not required
Nice to have
- Detail-oriented
- Collaborative
- Adaptable
- Growth mindset
Day to day
- Support the execution and optimization of CRM communications across email SMS and lifecycle channels
- Build test and deploy targeted campaigns using Salesforce Marketing Cloud with accurate segmentation personalization and automation
- Track campaign performance share insights and collaborate across teams to improve engagement retention and business outcomes
Hiring process
- Phone and video interviews or screenings may be recorded and transcribed
- You may receive job-related communications via text message
- Reply STOP to opt out of text communications