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Search Engine Optimization Manager

Skills
Analytical SkillsCross-Functional CollaborationsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience building and driving SEO strategy across multiple industries
  • Ability to adapt strategy as search shifts toward AI-generated summaries and generative search interfaces
  • Strong technical SEO foundation including site architecture structured data indexing diagnostics and performance analysis
  • Ability to connect SEO and GEO performance to business outcomes and present recommendations to senior stakeholders
  • Comfort working with AI and LLM tools for analysis research and workflow improvement
  • Strong analytical fluency across GA4 Adobe Search Console and SEO tools
  • Curiosity around emerging GEO indicators such as AI Overview presence generative citations and SERP volatility
  • Strong project management skills and ability to manage multiple clients priorities and collaboration

Nice to have

  • Strategic consultant
  • Intellectually curious
  • Systems-minded
  • Critical thinker
  • Adaptable
  • Innovation-focused

Day to day

  • Lead organic strategy for a portfolio of clients with annual and quarterly roadmaps that balance traditional SEO and GEO visibility across AI-driven search environments.
  • Act as the primary client contact for strategic discussions about organic growth AI Overviews LLM-powered discovery tools and evolving search behavior.
  • Analyze content gaps competition keywords SERP landscapes performance data and technical foundations to improve crawlability entity clarity and discoverability across search and generative platforms.

Hiring process

  • Use Marketing Career AI Self-Assessment GPT to find your AI marketing maturity curve results
  • Share your results with the application
  • Submit application responses for review