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Search Engine Optimization Manager
Skills
Analytical SkillsCross-Functional CollaborationsSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience building and driving SEO strategy across multiple industries
- Ability to adapt strategy as search shifts toward AI-generated summaries and generative search interfaces
- Strong technical SEO foundation including site architecture structured data indexing diagnostics and performance analysis
- Ability to connect SEO and GEO performance to business outcomes and present recommendations to senior stakeholders
- Comfort working with AI and LLM tools for analysis research and workflow improvement
- Strong analytical fluency across GA4 Adobe Search Console and SEO tools
- Curiosity around emerging GEO indicators such as AI Overview presence generative citations and SERP volatility
- Strong project management skills and ability to manage multiple clients priorities and collaboration
Nice to have
- Strategic consultant
- Intellectually curious
- Systems-minded
- Critical thinker
- Adaptable
- Innovation-focused
Day to day
- Lead organic strategy for a portfolio of clients with annual and quarterly roadmaps that balance traditional SEO and GEO visibility across AI-driven search environments.
- Act as the primary client contact for strategic discussions about organic growth AI Overviews LLM-powered discovery tools and evolving search behavior.
- Analyze content gaps competition keywords SERP landscapes performance data and technical foundations to improve crawlability entity clarity and discoverability across search and generative platforms.
Hiring process
- Use Marketing Career AI Self-Assessment GPT to find your AI marketing maturity curve results
- Share your results with the application
- Submit application responses for review
