Senior Copywriter
Skills
Art DirectionBrandingContent ManagementContent StrategyCopywritingEditingFashion
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in English Communications Marketing or related field.
- Minimum of 5 years of professional copywriting experience with at least 2 years in a senior or leadership role.
- Experience with managing outsourced teams and coordinating with international partners.
- Exceptional leadership and the ability to manage multiple projects in a fast-paced environment.
- Strong portfolio with expertise in copywriting brand voice development and multi-channel content strategy.
Nice to have
- Experience in apparel industry
- Understanding of digital advertising
- Working with e-commerce brands
Day to day
- Shape and maintain True Classic's voice across all customer touchpoints.
- Establish and refine our brand's tone ensuring consistency across communications.
- Lead the way in international expansion efforts overseeing outsourced copywriters and agencies.
- Align True Classic's voice across all product categories countries and different sales & marketing channels.
- Develop and implement guidelines for voice adaptation across campaigns.