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Senior CRO Manager
Skills
ShopifyAudience SegmentationBehavior AnalysisBusiness IntelligenceContract Research OrganizationData AnalyticsHTML
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of CRO and analytics experience in e-commerce or DTC
- Proven delivery of statistically significant test winners with revenue impact
- Advanced proficiency in GA4 including explorations segmentation funnel analysis and event interpretation
- Experience with heatmap and session recording tools and translating insights into hypotheses
- Hands-on experience with A/B testing platforms and test implementation QA and analysis
- Strong statistical experimentation knowledge including significance confidence intervals and sample sizing
- Deep knowledge of conversion persuasion pricing psychology social proof urgency and checkout optimization
- Solid UX/UI understanding and ability to collaborate with designers
- Copywriting ability for value propositions headlines and CTAs
- Ability to use AI or LLM tools to accelerate CRO work
- Proficiency in SQL or BI tools for self-service analysis
- Experience operating at scale with 100K+ monthly uniques and significant ad spend
- Ability to manage multiple test programs with minimal supervision
- Strong written and verbal communication skills for senior leadership
Nice to have
- Data-driven
- Fast-paced
- High ownership
- Strategic thinker
- Detail-oriented
- Collaborative
Day to day
- Own the full on-site conversion optimization roadmap for a high-traffic e-commerce brand and identify where revenue is leaking
- Use GA4 heatmaps session recordings and funnel analysis to uncover behavioral bottlenecks and generate sharp test hypotheses
- Design execute and evaluate A/B tests UX improvements and conversion strategies that drive measurable revenue impact
- Collaborate with analytics design and marketing teams and present clear recommendations to senior leadership