RRemoteville
Tebra logoTebra

Senior Digital Marketing Manager

Skills
Audience SegmentationBid StrategyBusiness Relationship ManagementChannel StrategyDigital MarketingDigital Marketing ChannelsHealthcare
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years digital marketing experience with deep hands-on Paid Search expertise in Google Ads and Microsoft Ads
  • Experience managing high-budget campaigns bid strategy automation and keyword and account structure at scale
  • 2+ years managing individual contributors with ability to set strategy and delegate execution
  • Strategic knowledge of PPL programmatic video and paid social to set strategy and QA outcomes
  • Proven ability to translate channel performance into strategic recommendations for senior stakeholders
  • Experience with Google Analytics SA360 Salesforce Tableau Marketo or similar platforms
  • Excellent project management and relationship management skills with accountability for outcomes
  • Familiarity with first-party targeting audience segmentation and tracking implementation
  • Healthcare technology or both preferred but not required

Nice to have

  • Strategic
  • Analytical
  • Collaborative
  • Leadership-focused
  • Detail-oriented

Day to day

  • Own paid search strategy, budget, and performance across high-budget campaigns
  • Lead strategy and performance standards for PPL, paid social, and programmatic through direct reports
  • Manage reporting, vendor relationships, and budget allocation to drive growth and communicate insights to senior leaders

Hiring process

  • Apply through Greenhouse
  • Phone screening may be recorded and transcribed via BrightHire
  • Video screening may be recorded and transcribed via BrightHire