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Senior Ecommerce Content Strategist

Skills
ShopifyContent Management SystemsContent MarketingE-Commerce SEOGoogle Webmaster ToolsLanding PagesSEO Copywriting
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in SEO content content marketing or editorial strategy with large-scale portfolio experience
  • 2+ years supporting ecommerce websites with proven organic traffic ranking and revenue growth
  • Hands-on experience writing and optimizing ecommerce pages such as category pages and buying guides
  • Experience briefing and managing freelancers or agencies
  • Deep understanding of search intent topical authority internal linking semantic search and content refresh strategies
  • Familiarity with AI-driven search GEO and LLM citation behavior
  • Strong grasp of SEO UX and conversion intersection in a multi-brand environment
  • Advanced proficiency with SEMrush Google Search Console GA4 Screaming Frog Shopify and reporting tools

Nice to have

  • Collaborative
  • Strategic thinker
  • Detail-oriented
  • Fast-paced adaptability

Day to day

  • Lead organic content strategy across a portfolio of interior home brands, shaping SEO content for category pages, buying guides, blogs, FAQs, PDPs, and editorial assets.
  • Develop scalable keyword-driven roadmaps, audits, standards, and AI-assisted workflows that improve search visibility, engagement, and revenue.
  • Collaborate closely with merchandising, UX, development, and brand teams to optimize site architecture, internal linking, content quality, and conversion performance.