Senior Manager, Marketing Operations

Skills
AdvertisingCustomer Relationship ManagementIntegrated MarketingInventory ManagementMarketing OperationsNegotiationOperations Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 7+ years of experience in marketing operations or direct marketing campaign management in a regulated environment
  • Experience designing and implementing business processes across complex multi-stakeholder workflows
  • Direct mail execution experience with the ability to extend disciplines into digital channels
  • Experience managing direct reports and vendor relationships
  • Hands-on experience with digital asset management including tagging taxonomy and naming conventions
  • Ability to identify process automation opportunities and implement them cross-functionally
  • QA and audit mindset with documented controls

Nice to have

  • Process-oriented
  • Regulatory-minded
  • Systems thinker
  • Change management
  • Automation-focused
  • Cross-functional collaborator

Day to day

  • Own the systems processes and team behind the direct marketing function
  • Design and govern business processes across the full direct marketing lifecycle from intake through legal review production and vendor execution
  • Manage a small specialized team and coordinate closely with internal stakeholders and external vendors to deliver campaigns precisely and on time
  • Establish digital asset management controls QA audit readiness and operational reporting that improve visibility consistency and compliance
  • Identify automation opportunities and build the operational foundation for future expansion into digital channels

Hiring process

  • Submit an accurate and complete application
  • Potentially receive accommodation support if needed by contacting peopleexperience@missionlane.com
  • Complete the hiring process with transparency and truthfulness