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AAA-The Auto Club Group logoAAA-The Auto Club Group

Senior Manager, Social Media

Skills
AccreditationAnalyticsContinuous ImprovementInfluencer MarketingJasperOptimizationSalesforce.Com Development
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Advertising Business Administration Communications or related field or equivalent industry experience
  • 7+ years of progressive experience leading enterprise-level social media and content strategy for a large complex brand
  • Demonstrated experience defining channel-level strategy across multiple social platforms
  • Experience managing and influencing agency partners
  • Working knowledge of Sprinklr including publishing listening and reporting
  • Understanding of Salesforce Marketing Cloud and lifecycle marketing
  • Experience leveraging AI-enabled tools and modern content workflows
  • Enterprise social media strategy and channel portfolio management
  • Social media governance accreditation and brand safety standards
  • AI-enabled content workflows and automation tools
  • Social listening sentiment analysis and performance measurement frameworks
  • Integrated marketing ecosystems and cross-channel measurement
  • Strategic and systems thinking across complex organizations
  • Advanced understanding of social platforms trends and audience behavior
  • Data-informed decision making and insight translation
  • Cross-functional leadership and executive stakeholder influence
  • Agency influencer and partner management
  • Clear communication and strategic storytelling

Nice to have

  • Strategic
  • Systems thinking
  • Data-informed
  • Cross-functional
  • Executive influence
  • Brand-safe

Day to day

  • Define channel strategies editorial frameworks governance models and performance standards for enterprise social media
  • Partner cross-functionally with Integrated Marketing Brand Media PR Analytics Paid Media and Content teams to align social and content strategies
  • Lead agency and partner management community management moderation and AI-enabled workflows while translating insights into executive-level recommendations

Hiring process

  • Provide links to social media accounts campaigns or content initiatives led
  • Include examples demonstrating enterprise strategy community management influencer execution integrated marketing campaigns or measurable business outcomes
  • Portfolios and case studies highlighting impact are strongly encouraged