Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast, and Southwest, anchored by cornerstone markets in Arizona, Florida, Ohio, and Pennsylvania. Driven by a core mission to expand access to cannabis, Trulieve serves customers with innovative, high-quality branded products and exceptional experiences. With scaled operations in attractive markets and targeted expansion through its hub strategy, Trulieve is poised for accelerated growth. Trulieve is publicly traded on the NYSE as TRLV, CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF.

Trulieve

We strive to bring you the relief you need in a product you can trust.

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 20447

Remote Work Available: Yes

Senior Manager, UX Design Systems

Department: Digital Experience / eCommerce Marketing

Reports To: Reb Yourkiewicz Director, eCommerce Marketing

Location: Remote

Position Summary

The Senior Manager, UX Design Systems is responsible for defining, governing, and scaling the organization's design system across digital products, eCommerce experiences, mobile applications, and customer-facing platforms. This role leads the intersection of UX, UI, brand, accessibility, content, and development standards to create consistent, scalable, and high-performing customer experiences.

The ideal candidate is an experienced UX leader who combines systems thinking, design leadership, governance, and operational excellence. They will establish design standards, component libraries, interaction patterns, accessibility requirements, and experience frameworks that enable teams to create cohesive experiences efficiently and consistently.

This individual will partner closely with Product, Engineering, Marketing, Creative, Content Strategy, CRM, and Analytics teams to ensure customer experiences are unified across all touchpoints.

Key Responsibilities

Design System Strategy & Governance

Define and own the enterprise UX Design System vision and roadmap.Establish governance models, contribution processes, and design standards.Create scalable frameworks that support multiple brands, products, states, and digital channels.Ensure consistency across web, mobile applications, customer journeys, and transactional experiences.Drive adoption of design system standards across business and technology teams.

Design System Management

Own and maintain design system libraries within Figma.Develop and manage:ComponentsDesign patternsTemplatesInteraction standardsDesign tokensAccessibility guidelinesEnsure version control, documentation, and ongoing evolution of the system.Create scalable frameworks that reduce design and development redundancy.
UX Leadership

Lead UX designers and design system contributors.Establish UX best practices, workflows, and operating standards.Coach team members on systems thinking, accessibility, interaction design, and customer-centered design principles.Facilitate design reviews, critiques, and quality assurance processes.Foster a culture of experimentation, innovation, and continuous improvement.

Cross-Functional Collaboration

Partner Closely With

Product ManagementEngineering & DevelopmentCreative & BrandeCommerce MarketingCRM & PersonalizationContent StrategyAnalytics & Customer InsightsAgency Partners

to ensure alignment between customer experience strategy and execution.

Accessibility & Experience Standards

Establish accessibility guidelines and governance.Ensure compliance with WCAG standards and best practices.Advocate for inclusive design principles throughout digital experiences.Define interaction patterns that improve usability, conversion, and customer satisfaction.

Operational Excellence

Create processes that improve design efficiency and scalability.Establish KPIs measuring design system adoption and effectiveness.Identify opportunities to reduce technical debt and design inconsistencies.Support digital transformation initiatives through scalable experience frameworks.

Data-Driven Optimization

Leverage user research, analytics, heatmaps, testing, and customer insights.Partner with Analytics teams to evaluate customer behavior and UX performance.Use findings to continuously improve design standards and customer journeys.Support experimentation and A/B testing initiatives.

Required Qualifications

Bachelor's degree in UX Design, Human-Centered Design, Interaction Design, Graphic Design, Digital Experience, or related field8+ years of UX/UI experience3+ years leading design teams or UX programsDemonstrated experience building and managing enterprise design systemsAdvanced proficiency in Figma, component libraries, and design tokensStrong understanding of responsive design and native app designExperience partnering with Product and Engineering teamsDeep understanding of accessibility standards and inclusive design principlesExperience working in Agile environmentsStrong communication and stakeholder management skills

Preferred Qualifications

Experience leading Design System programs within large eCommerce Retail organizationsExperience with Adobe Experience Manager (AEM), Adobe Commerce, and personalization platforms or other enterprise level platformsExperience supporting mobile app ecosystemsKnowledge of content design and UX writing principlesExperience with customer journey mapping and service designFamiliarity with front-end technologies and design-to-development workflowsExperience managing distributed teams and agency partners

Leadership Profile

The ideal candidate is a strategic builder who thinks in systems, not pages. They excel at creating the standards, governance, and operating models that enable teams to deliver consistent, scalable customer experiences while balancing customer needs, business goals, technical constraints, and brand requirements.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.