Senior Product Manager, Marketing Technology
Skills
Computer ScienceAdoptionData StrategiesMarketing AnalyticsMonitoring PerformanceOmni-Channel MarketingPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of IT or digital experience
- 5+ years of product management or product ownership experience on Agile teams
- Proven experience owning or implementing a Customer Data Platform including identity resolution audience segmentation and data activation
- Experience with first-party data strategy customer data modeling and cross-channel activation
- Track record of managing complex MarTech ecosystems and influencing senior marketing stakeholders
- Strong experience with product roadmapping and long-term vision development
- Experience with Agile tools such as Jira or Aha
Nice to have
- Customer obsessed
- Data driven
- Holistic thinker
- Strong stakeholder influence
- Detail oriented
Day to day
- Own the Customer Data Platform vision and roadmap to improve personalization customer engagement and lifetime value
- Translate customer journeys into user stories experience requirements and measurable outcomes for marketing and growth initiatives
- Partner with Marketing Digital Customer Insights Analytics IT and vendors to deliver high impact solutions and optimize performance