SEO/AEO Specialist

Skills

BriefsTrainingConversion RateEpiserverFundamentalsInterest RatesLanding Pages

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Bachelor's degree in Marketing Communications or related field preferred
2 to 4 years of experience in SEO digital marketing or related field
Hands-on experience with Google Search Console Google Analytics GA4 BrightEdge and Semrush
Experience with CMS platforms especially Drupal or similar systems
Demonstrated experience creating SEO/AEO content briefs and managing the briefing process
Solid understanding of technical SEO fundamentals including crawlability indexation Core Web Vitals page speed and internal linking
Familiarity with structured data schema markup and semantic SEO principles
Awareness of AEO and AI-driven search trends including entity optimization and topical authority
Basic familiarity with HTML and web technologies and ability to write development tickets
Experience maintaining SEO dashboards and reporting on performance metrics
Excellent written and verbal communication skills with the ability to translate complex concepts for non-technical stakeholders
Strong project management skills and ability to manage competing priorities

Support and execute SEO and AEO strategy across digital properties to grow organic traffic share of voice and conversions
Own the content briefing process by researching keywords analyzing competitors and creating detailed briefs for content creators and editors
Manage SEO initiatives as a project manager by prioritizing tasks tracking progress coordinating stakeholders and resolving risks
Collaborate with internal web development marketing technology and external agency partners to deliver timely measurable SEO results
Address technical SEO issues and support schema implementation while maintaining dashboards and monitoring performance trends