Social Media Product Manager
Skills
Business Process ImprovementDigital MarketingEvolutionInstagramOptimizationProduct OptimizationPulse
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in social media advertising paid media digital marketing product management or a related field with a track record of driving results
- Proven experience managing high-volume Meta Facebook Instagram advertising portfolios including multiple campaigns markets audiences and budgets
- Experience optimizing paid social campaigns with a focus on efficiency lead quality and return on investment including small and mid-sized budgets
- Strong knowledge of Meta Ads Manager Meta Business Suite and social media management platforms such as Cloud Campaign or similar tools
- Experience using project management tools like Monday.com and building scalable workflows processes and operational improvements
- Strong analytical communication leadership and problem-solving skills with the ability to turn strategy into successful execution
Nice to have
- Analytical
- Leadership-minded
- Strategic thinker
- Process-focused
- Collaborative
Day to day
- Lead the strategy and performance of Pub Pulse and the Facebook Lead Generation Program across organic and paid social channels
- Optimize Facebook advertising campaigns by improving lead quality efficiency and measurable business impact
- Develop KPIs reporting insights and scalable workflows that improve product performance and support long-term growth
- Partner with leadership to shape product direction prioritize enhancements and serve as the go-to expert for social media optimization
Hiring process
- Interviews conducted via phone and video calls
- Apply online