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Sr. Marketing Lifecycle Automation Specialist

Skills
Marketing automationDatabase segmentationReportingCampaign development
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree
  • 2+ years of experience in marketing operations or marketing automation platforms preferably Marketo
  • Strong attention to detail
  • Ability to multitask in a changing environment

Day to day

  • Write build QA deploy and monitor marketing campaigns and ongoing nurture flows via email and in-product messaging
  • Build audience lists that drive automation touchpoints and translate into tailored campaign and program experience for audiences across specific market segments and industries
  • Monitor audience and nurture counts within Marketo to ensure systems operate correctly and report on automation performance and impact for all tactics like ad hoc emails email nurtures IPM flows
  • Identify and develop automation-focused testing opportunities to improve campaign results and meet KPIs

Hiring process

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