Remote Sr. Product Marketing Manager Job in United States Zoom

Who you are

• 10+ years in product marketing within SaaS space
• 2+ years owning product marketing tasks for a conversational intelligence product
• Excellent written and verbal communication skills
• Ability to deliver simple and actionable analysis
• Successful in matrixed organizations
• Proof of compelling working relationships across all levels
• Building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales

Desirables

• Problem-solving
• Storytelling
• Creative
• Data-driven
• Bias for action

What the job involves

• Setting the marketing growth strategy for Zoom Revenue Accelerator by collaborating with various teams to deliver differentiated messaging and vision.
• Collaborate with product management, design, and sales teams to execute marketing and enablement plans aimed at growing pipeline, sales, and adoption.
• Lead go-to-market marketing, pipeline generation, enablement plans, and aligned execution to drive customer acquisition, upsell, and retention.
• Craft target personas, growth profiles, and effective go-to-market strategy targeting each.
• Own, develop, and articulate the Zoom Revenue Accelerator value proposition and messaging.
• Analyze data to identify opportunities to simplify processes and increase adoption.
• Be the thought leader and champion of ZRA customers, using insights from internal teams, customers, and research to inform the go-to-market strategy.
• Align and define KPIs to create sales tools, integrated campaigns, and impactful marketing assets throughout the buyer journey.
• Become an expert on the revenue intelligence competitive landscape and key differentiators to craft differentiated messaging.
• Understand market segmentation and global opportunities to position ZRA effectively and identify product attach strategies within the existing Zoom portfolio of products.

Application process

• Initial application
• Screening
• Interviews
• Final decision