Sr. Product Marketing Manager

Skills

Competitive LandscapeCustomer SuccessGo-To-Market StrategyMarketing AnalyticsMessagingProduct MarketingSales Enablement

Role

What the job involves

The main requirements, responsibilities and hiring steps.

10+ years in product marketing within SaaS space
2+ years owning product marketing tasks for a conversational intelligence product
Excellent written and verbal communication skills
Ability to deliver simple and actionable analysis
Successful in matrixed organizations
Proof of compelling working relationships across all levels
Building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales

Setting the marketing growth strategy for Zoom Revenue Accelerator by collaborating with various teams to deliver differentiated messaging and vision.
Collaborate with product management, design, and sales teams to execute marketing and enablement plans aimed at growing pipeline, sales, and adoption.
Lead go-to-market marketing, pipeline generation, enablement plans, and aligned execution to drive customer acquisition, upsell, and retention.
Craft target personas, growth profiles, and effective go-to-market strategy targeting each.
Own, develop, and articulate the Zoom Revenue Accelerator value proposition and messaging.
Analyze data to identify opportunities to simplify processes and increase adoption.
Be the thought leader and champion of ZRA customers, using insights from internal teams, customers, and research to inform the go-to-market strategy.
Align and define KPIs to create sales tools, integrated campaigns, and impactful marketing assets throughout the buyer journey.
Become an expert on the revenue intelligence competitive landscape and key differentiators to craft differentiated messaging.
Understand market segmentation and global opportunities to position ZRA effectively and identify product attach strategies within the existing Zoom portfolio of products.