Staff Product Manager, Organic Growth
Skills
Analytical SkillsEngineeringGrowth MarketingLiteracyMarketingProduct ManagementProduct Road Mapping
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- ~8 years of combined SEO growth marketing and/or consumer product management experience
- Strong commercial acumen with understanding of LTV CAC incrementality and financial impact
- Technical literacy in site architecture structured data and related web fundamentals
- Experience with content strategy and scalable content engines
- Expertise with SEO tools web analytics and A/B testing frameworks
- AI-enabled with understanding of generative AI in search
- Excellent communication skills for executive stakeholder storytelling
Nice to have
- Strategic
- Commercially minded
- Technically fluent
- Analytical
- AI-enabled
- Cross-functional
Day to day
- Own the end-to-end organic search channel with a focus on incremental revenue and P&L impact
- Define and prioritize a strategic roadmap for scalable organic surfaces that capture unmet demand
- Partner with design and engineering to launch indexable experiences and protect technical site health
- Optimize the organic click-to-cart journey through experimentation and conversion improvements
- Shape GEO strategy so Zenni remains discoverable in generative recommendations