The World Poker Tour is online, with WPT Global!

- Join one of the world's largest cash poker networks, with tens of thousands of players from across the world
- Security and fairness at the heart of the business

Global by name, Global by nature: WPT Global is a fully-remote organisation. We work from anywhere, and hire the best people regardless of where they are in the world.

WPT Global

The World Poker Tour is now online: join one of the world's largest cash poker networks!

About WPT Global

Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.

Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.

The Role

As our VIP Strategy & Growth Manager, you will play a key role in shaping how WPT Global identifies, develops, and retains its most valuable players.

Working closely with the VIP and Data teams, you will focus on developing and refining growth strategies for both existing VIPs and high-potential players. You will use player behaviour, gaming patterns, segmentation, and performance data to identify opportunities that increase engagement, progression, retention, and reactivation.

This is a highly analytical and strategic role, suited to someone who understands the commercial value of VIP players and can turn player data into clear, actionable strategies. You will be responsible for evaluating the effectiveness of those strategies and continuously refining our approach based on results and changing player behaviour.

Requirements

Proven experience in VIP, CRM, lifecycle, retention, growth, or player strategy within the iGaming industryStrong understanding of VIP player behaviour, retention mechanics, and player lifecycle managementExperience using player data and behavioural insights to develop commercial strategiesStrong analytical mindset with the ability to interpret data and translate findings into actionable recommendationsExperience developing customer or player segmentation strategiesStrong understanding of engagement, retention, reactivation, and customer progression strategiesCommercially minded with a strong focus on player value and long-term growthExcellent communication and stakeholder-management skillsComfortable collaborating closely with Data and other cross-functional teamsHighly organised, proactive, and able to manage multiple strategic initiatives simultaneouslyFluent in English, both written and spoken

Responsibilities

Develop growth strategies for VIP and high-potential player segments, focusing on engagement, progression, retention, and reactivationAnalyse player behaviour, gaming patterns, and performance data to identify growth opportunitiesWork closely with the Data team to develop insights and improve how VIP and high-potential players are identified and managedDevelop segmentation strategies to identify and prioritise VIP and high-potential player groupsBuild strategies that support high-potential players progressing into VIP segmentsDevelop initiatives designed to strengthen long-term engagement and value across existing VIP player segmentsEvaluate the performance and commercial impact of VIP growth strategiesContinuously refine strategies based on data, player behaviour, and performance trendsIdentify opportunities to improve the overall VIP lifecycle and player journeyCollaborate with VIP, CRM, Product, Data, and other relevant teams to ensure strategies are implemented effectivelyProvide clear recommendations and insights to stakeholders based on analysis and performance

Preferred Qualifications

Previous experience specifically working with VIP or high-value players within online poker, casino, or iGamingStrong understanding of online poker and poker player behaviourExperience working with BI, analytics, CRM, or player segmentation toolsBased in Europe or AsiaMandarin language proficiency would be a strong advantageExperience working within an international, remote-first organisation

Benefits

💸 Competitive Rewards: Performance-based bonuses and recognition for top performers

📈 Quarterly Performance Reviews: Regular check-ins with clear growth opportunities

🚀 High-Impact Role: Help shape the strategy behind the growth of WPT Global's most valuable player segments

🏡 Fully Remote Role: Work from where you thrive

🎟 Conference & Event Attendance: Get front-row seats to industry-leading events

🎉 Company Meet-ups: Sometimes digital handshakes turn into real ones

💻 Tech Setup Budget: Kickstart your home office with the right gear on us

⏰ Monthly L&D Hours: We invest in your growth and skills upgrade