VP, Visual Merchandising & Brand Experience

Skills
Business TechnologyCannabisEasily AdaptableEvolutionLeafRetail Sales AnalysisSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Merchandising Marketing Design Retail Management Business or related field
  • 12-15+ years of experience in visual merchandising brand experience retail design creative or experiential leadership
  • 7-10+ years leading large multi-level teams
  • Formal training in brand strategy consumer experience design thinking retail analytics or merchandising strategy
  • Ability to balance creative vision with operational execution
  • Track record of measurable retail outcomes including sales customer engagement and brand consistency
  • Effective consultative and influencing approach
  • Proven ability to work effectively with all organizational levels

Nice to have

  • Easily Adaptable
  • Customer-centric mindset
  • Service excellence
  • Strong communication
  • Stakeholder management
  • Discretion
  • Fast-paced adaptability

Day to day

  • Define and lead visual merchandising strategy across Zen Leaf and MUV retail stores.
  • Shape elevated brand storytelling and product presentation that drives customer engagement and sales.
  • Partner with Product Marketing and Procurement teams to align creative investments with commercial goals.
  • Monitor store performance and refine merchandising tactics to improve profitability and execution.