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Web Product Manager

Skills
AnalyticsBusinessBusiness-To-BusinessGraphic Design PrinciplesMarketingMessagingProduct Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years of experience in Web Product Management or Digital Experience focused on B2B marketing or growth
  • Proven track record launching and optimizing high-traffic high-impact marketing websites
  • Strong understanding of web design principles UX and conversion rate optimization
  • Proficiency with web analytics tools such as Google Analytics 4 and A/B testing tools such as Optimizely or VWO
  • Excellent communication skills bridging marketing strategy design and technical feasibility
  • Experience with CMS platforms such as Webflow WordPress or headless CMS and SEO best practices
  • Bias for action and ability to take projects from vague concepts to measurable results

Nice to have

  • High-growth SaaS experience
  • Good eye for design
  • Growth-metrics mindset

Day to day

  • Own and evolve high-impact web experiences for key product and marketing pages, prioritizing improvements by business impact SEO potential and user needs.
  • Translate product positioning and messaging into compelling web-native experiences that are clear differentiated and optimized for readability searchability and conversion.
  • Lead page strategy from concept to launch including content structure wireframes performance accessibility and SEO best practices.
  • Partner closely with Design Web Engineering and Product Marketing to deliver polished pages remove blockers and improve website performance through analytics and experimentation.