YouTube Thumbnail Strategist & Designer
Skills
Adobe PhotoshopAestheticsAnalytical SkillsBrandingBriefsCTRCreative Ideation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience designing YouTube thumbnails with a focus on CTR and virality
- Expert-level Adobe Photoshop skills
- Strong eye for aesthetics branding and visual hierarchy
- Deep understanding of YouTube packaging and the relationship between title thumbnail and content
- Experience with A/B testing and thumbnail optimisation on live videos
- Ability to execute on a brief and ideate independently
- Full-time availability with no other clients
Nice to have
- Viral-first thinker
- Detail-obsessed
- Fast and reliable
- Proactive
- Receptive to feedback
Day to day
- Design and deliver all thumbnails across assigned YouTube channels from briefs or self-ideated concepts
- Develop multiple thumbnail variations for A/B testing and ongoing optimisation
- Revisit update and test thumbnails on published videos to improve CTR
- Generate strong thumbnail concepts autonomously with clear rationale
- Develop a deep understanding of each creator's brand audience and visual identity
- Stay ahead of YouTube packaging trends and apply viral-first principles
- Work closely with content strategists to align thumbnails with title and content strategy
- Manage workflow deadlines and maintain a consistent fast-moving pipeline