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Better Metrics, Better Results.

AdvertisingAnalyticsMarketingMedia
Company overview

About Adelaide

Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and maximize campaign performance.

Purpose

Mission and direction

Adelaide is an advertising measurement company focused on attention-based media quality measurement. It provides a precise omnichannel metric linked to business outcomes, helping brands and media partners make smarter investment decisions, activate attention data programmatically, and improve campaign performance across the media lifecycle.

How they work

Company values

  • Curiosity
  • Rigor
  • Transparency
  • Belonging
  • Growth
  • Collaboration
  • Accountability