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At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve. It’s been an incredible journey so far, but our story is just getting started. From the very beginning, we’ve prided ourselves on putting our customers first in everything we do.…

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Company overview

About Empower

At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve. It’s been an incredible journey so far, but our story is just getting started. From the very beginning, we’ve prided ourselves on putting our customers first in everything we do. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors. Today, as the second-largest recordkeeper in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations. With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals. That’s our promise.

Purpose

Mission and direction

Empower is a financial services and wealth management company focused on helping individuals and organizations build financial confidence, achieve financial freedom, and reach their goals through personalized retirement, investment, and financial wellness solutions. With a long history of customer-first service and ongoing innovation, the company supports millions of people with tools and services designed to improve financial lives at scale.

How they work

Company values

  • Customer First
  • Financial Freedom
  • Innovation
  • Inclusion
  • Growth
  • Well-being
  • Work-life Balance
  • Community