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The Gold Standard in Retail Account Linking.

B2BSaaSRetailData Integration
Company overview

About Subtotal

Subtotal is an open commerce platform that helps brands, shoppers, and retailers build stronger relationships. Shoppers use Subtotal to securely connect their retailer accounts—like Walmart, Amazon, and Sephora—to brand websites and apps, sharing first-party purchase data with the brands they engage with. Subtotal turns those purchases into real-time events that power engagement, retention, and insights—enabling brands to reward loyal shoppers, personalize experiences, and turn previously anonymous shoppers into known customers.

Purpose

Mission and direction

Subtotal is a B2B software platform that helps brands connect with shoppers through retail purchase data, making transactions from major retailers actionable for engagement, retention, personalization, and customer insights. By enabling secure data sharing and integrations across the commerce ecosystem, Subtotal helps brands build stronger relationships with customers and turn anonymous shoppers into known, loyal audiences.

How they work

Company values

  • Ownership
  • Action
  • Collaboration
  • Curiosity
  • Customer focus