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Brand Design Lead

Skills
Adobe IllustratorBrand DesignCampaignsEngineeringMarketingNRFPhotography
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years experience in brand or product design with shipped work across identity web motion and campaign
  • Owned a brand or major brand evolution at a high-growth technology company and can explain the decisions and tradeoffs
  • Active daily use of LLMs and AI prototyping tools as part of your design workflow
  • Fluent in Figma and Webflow and comfortable in After Effects and Illustrator
  • Systems thinker who can hold the whole brand in your head while obsessing over fine details
  • Strong opinions communicated clearly and updated quickly when evidence changes
  • Comfortable working alongside engineers and operators on work that must function in the real world
  • Bonus: built a marketing site end to end in Webflow at production scale
  • Bonus: shipped motion work on a homepage or keynote
  • Bonus: prior B2B platform infrastructure or logistics design experience
  • Bonus: released a side project using AI prototyping tools

Nice to have

  • High taste
  • Strategic thinker
  • Fast mover
  • Strong craft
  • Curious with AI
  • Collaborative

Day to day

  • Translate brand strategy into a complete living visual system across identity applications motion principles photography direction illustration style and typography
  • Design and build the marketing site in Figma and Webflow while owning landing pages campaign pages product launch moments and event storytelling
  • Bring the visual language to life through motion and shape the demand engine through pitch decks one-pagers customer-facing PDFs and partner materials
  • Prototype rapidly with AI tools to compress the loop from idea to artifact and keep the final touch human authentic and crafted
  • Build tangible real-world experiences and partner with engineering to ship branded expressions in product while helping scale the brand system

Hiring process

  • Send portfolio and a short note on the brand work you're proudest of and why
  • Include one example of how A.I. has changed the way you design
  • Optional: send a Replit prototype or Loom or Figma file instead of a cover letter