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Creative Strategist - Design

Skills
A/B TestingCRO ManagementCreative StrategyDigital DesignsGraphic DesignOptimisingVideo Editing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of experience in creative DTC ads & A/B testing
  • A portfolio demonstrating design & video editing skills
  • Strong visual storytelling ability
  • Ability to distil new concepts for designers
  • Independent & resourceful problem solver
  • Organized & meticulous
  • Obsessed with psychology design video & advertising
  • Dialled into the industry & involved in DTC community

Nice to have

  • Knowledge in branding
  • Interest in sociology
  • Interest in psychology
  • Interest in storytelling
  • Knowledge in product design

Day to day

  • Creating scroll stopping ads across various projects
  • Editing raw UGC/videos & turning them into high converting assets
  • Researching competitor ad strategies & applying new techniques
  • Maintaining a rigorous A/B test schedule
  • Redesigning landing pages to improve conversion rates
  • Collaborating with external teams to elevate brand assets
  • Supporting new product design, launch kits and promo campaigns