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Discover Automotive's enhanced Customer Data Platform.

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Company overview

About Fullpath

Fullpath by Cox Automotive is the automotive industry’s AI ecosystem. Fullpath unifies first-party dealership data in a CDP and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

Purpose

Mission and direction

Fullpath by Cox Automotive builds an AI-driven customer data platform for automotive dealerships, unifying first-party data and activating it with marketing automation to create personalized customer experiences. The company helps dealers strengthen loyalty, improve engagement, and grow resilient businesses through data-led decision-making and advanced AI solutions tailored to the automotive retail ecosystem.

How they work

Company values

  • Innovation
  • Collaboration
  • Ownership
  • Customer Focus
  • Integrity
  • Agility